Thursday, November 12, 2015

Unpersuaded

We can't all be experts in everything – this idea marked my philosophical starting point as I launched headlong into Will Storr's 2014 book The Unpersuadables: Adventures with the Enemies of Science. It is inherent to human temporal finitude that even the very best of those lucky enough to have received advanced education will have only enough time to become experts in a few areas, if any at all. As individuals, a necessary consequence of our inevitable participation in more activities than we can personally and deeply understand is that we end up making use of knowledge that has been generated by others. Today's technology has gifted us with the opportunity to be flooded by the knowledge of others in any subject we should choose at the mere click of a button. However, technology has also proliferated opportunities for forgery, allowing frauds and scammers to fool the public into accepting and even purchasing their false, underdeveloped "knowledge". It would be no understatement to say that the task of identifying reliable information has become a defining challenge of our time.

A benefit of relegating the generation of knowledge to society at a whole is that each person is then relieved of the burden of keeping it all in mind. Modern knowledge-building has largely been taken from the hands of individual intellectuals and trusted to networks or institutions like science that produce new facts at a rate never before seen in human history. That is not to say that there are no longer knowledgeable individuals, certainly there are, and we have developed an increasing number of cognitive heuristics to identify them when researching new ideas. Signals of expertise include pieces of paper that indicate achievement in the most rigorous institutions of learning, publications in journals that are meticulously reviewed by other experts, and competitive success in the development of products for markets where truth dominates falsity. Heuristics and signals help lead us to good information quickly; that is, to the most reputable people and institutions that have developed knowledge that we would like to make use of despite our inability to create it on our own. Our society depends on the success of these people and institutions, and the comfort with which we repeat the simple, standalone facts we learned in school (which often took loads of time, money, and brilliance to generate) reflects our confidence that they are indeed functioning well.